
ECTN Award for the European Cemeteries Route
On Thursday, 24 September 24 2026, the 19th ECTN Conference took place in Skiathos, Greece. During the event, the European Cultural Tourism Network (ECTN) presented the 13th edition of the "Destination for Sustainable Cultural Tourism 2026" awards. First place in the "Transnational Thematic Products" category was awarded to the European Cemeteries Route, managed by the Association of Significant Cemeteries in Europe (ASCE), for its initiative "Significant Cemeteries for Sustainable Europe".
This award represents significant European recognition of ASCE's long-standing efforts to highlight cemeteries as a vital part of European cultural heritage and as spaces with immense potential for cultural and sustainable tourism.
About the Significant Cemeteries for a Sustainable Europe Initiative
The recognition is also of special significance for Maribor (Slovenia)—the city currently hosting the ASCE Presidency—where the initiative "Significant Cemeteries for a Sustainable Europe" began developing in 2023. ASCE President Lidija Pliberšek, M.Sc., also serves as the director of the ASCE member company Pogrebno podjetje Maribor (part of the JHMB Group).
A key foundation of the initiative is the United Nations 2030 Agenda and its Sustainable Development Goals. Through its activities, ASCE connects the cultural heritage of cemeteries with issues of sustainability, peace, inclusive communities, environmental protection, and a responsible approach to spatial management.
Connecting Cultural Heritage Across Borders
"If we want to discover the true story of a city, we should visit its cemetery. That is where the stories of its people, architecture, art, and identity through time are revealed," emphasized ASCE President Lidija Pliberšek, M.Sc., upon receiving the award.
The European Cemeteries Route connects this extraordinary cultural heritage across European borders to preserve it, present it to the broader public, and integrate it into cultural tourism. This award further confirms the important role cemeteries can play in sustainability and responsible tourism.
"I am particularly pleased that this broader role of cemeteries has been recognized. As President of ASCE, I proudly accepted the award on behalf of our members across 169 European cities and 28 European countries," added Pliberšek.
As she customarily does during international appearances, she concluded her address in Slovenian with the words "Hvala lepa in nasvidenje" (Thank you very much and goodbye), bringing a distinct Slovenian touch to the international stage.































